Daniel Herscovici is the SVP and GM of Comcast’s Xfinity Home. He is at the forefront of driving the transformation of the traditional home security industry with a variety of connected services that are not only enabling peace of mind, but also improved lifestyle experiences. We sat down with him to hear how Comcast is engaging their customers in this new world.
Daniel Herscovici: The home security industry is more than thirty years old. It’s based on a simple premise: offer a local system that sounds an alarm and alerts the authorities in case of a life-threatening emergency. The technology was pretty basic: if a wire is tripped, then it automatically triggers a phone call to a monitoring station to call the police. The offering expanded to include making calls for an ambulance or the fire department. Over time, that service grew to reach about twenty percent of U.S. homes, but that’s about it.
Through Xfinity Home, we’re telling consumers they should expect a whole lot more than just traditional home security service. Connectivity to your home and your system should also be available when you’re not at home. Whether using a smart phone or a web browser, customers should not only be able to arm and disarm their home security systems anytime, anywhere, but also see whether or not doors are opening and/or closing. They should also have the ability to receive notifications and get updates before the police are alerted and arrive at their doorsteps.
Don’t get me wrong, today’s home security services are undoubtedly better than they were thirty years ago. But, new IoT innovations are evolving the industry beyond life safety or emergency services. Connected Home Security is also offering consumers more “peace of mind” experiences to check in on the things that matter most while they’re away and this is establishing an emotional connection to their homes and family while the homeowner is away.
As these capabilities become more well known, consumers are increasingly updating their services. We’re at an inflection point just like before the introduction of the smart phone. Back then, everyone had a flip phone because mobile phones were about making phone calls anytime, anywhere. When smartphones launched, the initial transition was limited to early adopters, but soon accelerated. Today, we can’t imagine life without smartphones and the apps that run on them. I think we’re in the middle of a similar transition today. Traditional home security is like the flip phone, but consumers are switching to smart connected home security systems that unlock so many more exciting and easy to use experiences.
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